International records / OpenAlex research

The television viewing behaviour of families in Kwara State, Nigeria

Abstract This study relates to the television viewing behaviour of selected families in Kwara State of Nigeria. A total of 600 households heads, dispersed over the 12 local government areas of Kwara State were used for the study. The instrument was a questionnaire with items designed to measure the social and spatial television viewing behaviour of each household as well as the values attached to television viewing. Results showed that the opinions of respondents tended to move towards a consensus in statements which related to the values and social effects of television. The implications are …