International records / OpenAlex research

French export promotion strategies : Lessons for Nigeria

IntroductionThe interdependence of world economies or, as corporate planners would call it, the mondialisation of the world market, is a reality of our time. This interdependence has accelerated the spatial flow of goods and services across frontiers that is known as export marketing.Increase in production has led to the intensification of competition among nations, each of which has to resolve the problem of what to do with the excess it produces, especially since any cut-back in production...