International records / OpenAlex research

Cultural Adaptations of Mobile Banking Apps for Savings Among Yoruba Women Farmers in Nigeria

Mobile banking apps have emerged as a critical tool for financial inclusion in Africa, particularly among women farmers who face unique challenges related to agricultural productivity and income variability. A mixed-methods approach was employed, involving a quantitative survey of 300 Yoruba women farmers across four states of Nigeria and qualitative interviews with 20 participants representing different socio-economic backgrounds. Data were collected using validated scales and semi-structured questions focusing on app functionality, user experience, and cultural relevance. Findings indicate t…