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Electronic media practitioners' perception of entertainment – education utilization for agricultural information

The study investigated electronic media option in Entertainment – Education (EE) utilization for agricultural information dissemination in Nigeria. A structured questionnaire was administered on 238 respondents from 24 randomly selected media houses. Findings reveal that EE format utilization is favorably perceived by 83.1% of media practitioners across various educational levels, varying professional experience (88.3%) and of different professional statuses (74.8%). Majority of the respondents identified funding (88.6%) and neglect of agricultural sector (50.8%) as perceived constraints for E…

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