International records / OpenAlex research

Marketing margin and determinants of net returns of beef marketing in southeast Nigeria

Abstract This study examined: the marketing costs, margins and returns of retailed beef meat in southeast Nigeria; factors influencing the traders' net returns; problems associated with marketing of beef; and the socio‐economic characteristics of respondent traders. Sixty respondents were selected at random, with 20 respondents from each of three purposively selected markets in the study area. A structured interview schedule and personal observations were sources of primary data. The field data were analysed using cost‐return principles, multiple regression analysis and descriptive statistics.…