International records / OpenAlex research

Social Media and Consumer Behaviour in Health Products: A Review of Urban Lagosians' Experiences

Social media platforms have become integral to consumer behaviour in various sectors, including health products. In urban Lagos, Nigeria, these platforms significantly influence how consumers perceive and purchase health-related goods. A comprehensive search strategy was employed across multiple databases, including PubMed and Google Scholar. Studies published between and were included based on predefined inclusion criteria related to social media influence on health products consumption among urban Lagosians. Quantitative analysis revealed that 78% of surveyed consumers reported using at leas…