International records / OpenAlex research

The effects of advertising media on sales of insurance products: a developing‐country case

Purpose Characterized by declining goodwill and exemplified sharp drop in gross premium, the Nigerian insurance industry, in recent times, has experienced turbulent economic challenges that necessitated re‐engineering of its core activities. However, advertising and sales are core activities, which are important predictors of stability and growth in the insurance industry. Consequently, the purpose of this paper is to examine the impact of advertising on sales of insurance products. Design/methodology/approach An empirical investigation is carried out using a survey that utilizes questionnaire…

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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	The Journal of Risk Finance
Date	2009-05-22
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.1108/15265940910959357
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W2087985429`

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The effects of advertising media on sales of insurance products: a developing‐country case. OpenAlex research, 2009. Vero Archive, record openalex:W2087985429.