International records / OpenAlex research

“Re-visiting the Prognostications of Quest & Associates on the Advertising of the Future”

When a particular study makes predictions into the future, it is only proper that such predictions be judged by the future itself. Almost two decades after, this paper re-visits the predictions of Quest & Associates of Atlanta, Georgia. The paper attempts an in-depth study of the prognostications of Quest & Associates as published many years ago. It then advances further by juxtaposing the list against the realities of today. This traverses the international scene, and the local Nigerian scene. Indeed, some of the predictions have come true. This is especially so as it concerns ‘advertainment’…