International records / OpenAlex research

Market Penetration as a Growth Strategy for Small and Medium-Sized Enterprises in Nigeria

Small and medium-sized enterprises (SMEs) play a pivotal role as engines of growth in many economies. SMEs are also responsible for driving entrepreneurship, innovation, and competition in many sectors of an economy. They account for a very substantial proportion of all economic activity and employment in most countries of the world. The global crisis has increased the need for SMEs in the developing world, such as Nigeria, to participate in the wider movement for sustainable business growth. While governments build capacities that encourage enterprise growth, the SMEs themselves need to adopt…