International records / OpenAlex research

Factors influencing consumers preference for local rice in Nigeria

This study applied a multinomial logistic regression in examining factors driving consumer preference for locally produced rice in Nigeria. The data for the study were collected in Niger and Ekiti states in 2008 under the post harvest study programme of Africa Rice (EX-WARDA). Results of the various analyses underscored the significance of socio-economic factors as major drivers of consumer preference for local rice in Nigeria. Five of the coefficients of the explanatory variables (age, marital status, education of household head, primary activity of household head and sex of household head) s…