International records / OpenAlex research

Social Media Advertising/Marketing: A Study of Awareness, Attitude and Responsiveness by Nigerian Youths

The growing popularity of the social media has without question brought about a paradigmatic shift in the way advertisers and marketers seek to promote their goods and services and affect the purchasing decisions of their customers and targets. However, research on advertisements positioned on these social networks and the level of awareness, attitude and responsiveness of its users are relatively still developing, especially within the Nigerian context. Because Facebook has, among the various social media, grown exponentially to become the biggest and most popular today, this study thus inves…