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E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria

The purpose of this study was to empirically investigate how E-Marketing Orientation relates with Social Media Implementation in the Banking Industry in Nigeria. Three hundred and fifty five (355) copies of the questionnaire were administered to respondents. Upon retrieval and data cleaning, 338 copies were subjected to Data analysis. Data analyses were aided by the use of SPSS version 20.0 and hypotheses were tested using the Pearson Correlation Coefficient. After the data analysis, it was revealed that: Philosophical component has a weak and positive relationship with Social Media Implementa…

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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	iBusiness
Date	2017-01-01
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.4236/ib.2017.94009
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W2771737772`

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E-Marketing Orientation and Social Media Implementation in the Banking Industry in Nigeria. OpenAlex research, 2017. Vero Archive, record openalex:W2771737772.