International records / OpenAlex research

The Challenges of e-Tailing in Employment Creation: Empirical Evidence from Nigeria

As more and more manufacturers and retailers turn to e-tailing to increase profits and capture new customers, the emphasis on online shopping means more opportunities for web designer jobs and developer jobs, not to mention an increase in the number of marketing jobs and content roles.This paper investigates the retail sector contribution and strategies for job creation.The research is based on a wide and broad literature review of the latest trends in the Nigeria retail industry, followed and supplemented by quantitative research of the key retailers in the country.The work, among others thin…