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Customer Perception and Influence of Media Campaigns on Retail Banking Products’ Patronage: A Study of Firstbank of Nigeria Ltd

This study examines Customer Perception and Influence of Media Campaigns on Retail Banking in Nigeria: A study of First Bank of Nigeria Ltd adverts. It is aimed at identifying various media used by First Bank of Nigeria Ltd in reaching out to its customers; determining the influence of media campaigns on the customers; determining the perception of the customers towards the bank’s advertisement. A survey research method was used; data was obtained from both primary and secondary. A total of hundred (100) questionnaires were purposively administered to selected customers of Bukuru branch of the…

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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	Advances in Sciences and Humanities
Date	2017-01-01
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.11648/j.ash.20170306.16
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W2738660554`

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Customer Perception and Influence of Media Campaigns on Retail Banking Products’ Patronage: A Study of Firstbank of Nigeria Ltd. OpenAlex research, 2017. Vero Archive, record openalex:W2738660554.