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Consumer Perception of Mobile Advertising Values and their Attitude Towards Mobile Advertising in Anambra State, Nigeria

The study examined if there was relationship between consumer attitude towards mobile advertising and their perception of the informativeness, entertainment, credibility and irritativeness of mobile ads.The questionnaire was used to gather the primary data from of 400 mobile phone (GSM) users in Onitsha metropolis, Anambra State, Nigeria selected through non-probability sampling method.The frequency tables, percentages and Spearman's co coefficient were used to analyse the data.The results indicated that entertainment, informativeness, and credibility of mobile advert value leads to 66.9%, 67.…

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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	International Journal of Trend in Scientific Research and Development
Date	2017-08-31
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.31142/ijtsrd150
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W2794879624`

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Consumer Perception of Mobile Advertising Values and their Attitude Towards Mobile Advertising in Anambra State, Nigeria. OpenAlex research, 2017. Vero Archive, record openalex:W2794879624.