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Assessing the Relevance of Trade Fair in the Marketing of Industrial products in Nigeria (The Enugu Experience)

The aim of this research work was to assess the relevance of trade fair in the marketing of industrial products in Nigeria (The Enugu Experience).The objectives of the study were to determine the effect of trade fair on a company' s market shares, to investigate whether firms participating in trade fair affect customers' awareness of their product, also to assess the extent the firms participating in trade fair has contributed to promoting made-in-Nigeria goods, and finally to evaluate the extent to which the image of the companies participating in trade fair improved in Enugu.Survey research …

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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	International Journal of Academic Research in Business and Social Sciences
Date	2017-12-02
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.6007/ijarbss/v7-i11/3456
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W2784231193`

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Assessing the Relevance of Trade Fair in the Marketing of Industrial products in Nigeria (The Enugu Experience). OpenAlex research, 2017. Vero Archive, record openalex:W2784231193.