International records / OpenAlex research

INTERNAL MARKETING, SALESFORCE PERFORMANCE AND SERVICE DELIVERY: EMPIRICAL EVIDENCE FROM THE NIGERIAN INSURANCE INDUSTRY

This study examines relational effect explaining the nexus between internal marketing, salesforce performance and service delivery with its empirical findings from the Nigeria insurance industry. A purposive sampling method cum descriptive design was engaged. Structure questionnaire was exerted for information gathering exercise. 241 participants were drawn from 31 insurance companies which were basically general insurance companies that represent a 61% capacity of the industry. A major statistical technique employed in the study was T-test statistic. Two hypothetical statements were stated. T…