International records / OpenAlex research
Innovation Adoption Determinants and Competitive Advantage of Selected SMEs in Ado-Ota, Ogun State, Nigeria
Rivalry within the Nigerian business environment has made the competitive atmosphere fierce, even amongst small and medium enterprise (SMEs).This has created a dilemma for firms desiring to remain relevant and has informed the urgent need to achieve sustained competitive advantage through innovation adoption.This paper investigated the effect of innovation adoption determinants on competitive advantage of SMEs in Ado -Ota local government area, Ogun State, Nigeria.Empirical and theoretical reviews were used to establish theeffect of innovation adoption on competitive advantage.Primary data col…
