International records / OpenAlex research

The Art of Deception in Political Advertising

Television advertising is a growing important aspect in presidential electoral campaigning. It accounts for a big part of the electioneering expenses. Presidential political advertisements are important sources of information to voters. Their messages may influence poll results. Using a content analytical method, this study examined 12 of the presidential campaign advertisements created for ex-president Goodluck Jonathan and his People's Democratic Party (PDP); and the opposition coalition flag bearer, Retired General Muhammadu Buhari and his All Progressives Congress during the 2015 Nigerian …