International records / OpenAlex research

Psychic distance and international marketing effectiveness of fast-moving consumer goods of multinational companies in Nigeria.

The Hospitality and Tourism industry contribute tremendously to a nation's GDP. When individuals are encouraged to conduct business internationally, this helps in boosting the industry hence impacting seriously on the country's income. The Hospitality and Tourism industry should always be prepared to receive travelers since doing business abroad is ineluctable. The benefits and opportunities for the industry are numerous. They should be better prepared and develop service marketing strategies to attract visitors, develop and keep them as life time customers. The research on psychic distance an…