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ANALYSIS OF THE EFFECT OF GENDERON ONLINE SHOPPINGIN NIGERIA

Gender differences determine to a large extent the types of products and services customers purchase.This study analyzedtheeffect of gender on online shopping behaviour in Nigeria.The survey research design was adopted for the study, and questionnaire was the instrument used in collecting data.The study adopted Judgmental and snowball techniques to select the respondents.Participants made up of a total of three hundred and eighty four (384) online shoppers in Akwa Ibom State, Nigeria.Data were analysed using Analysis of Variance (ANOVA) at 0.05 level of significance.The findings revealed thatG…

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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	INTERNATIONAL JOURNAL OF RESEARCH IN MANAGEMENT
Date	2019-01-01
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.26808/rs.rm.i9v3.03
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W2949033275`

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ANALYSIS OF THE EFFECT OF GENDERON ONLINE SHOPPINGIN NIGERIA. OpenAlex research, 2019. Vero Archive, record openalex:W2949033275.