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An Assessment of Destination Image and Factors Responsible for Perceived Customer Value of Osun Osogbo Grove, World Heritage Site, Osun State, Nigeria

Tourist travel decisions and behavior are influenced by destination image and value of experience to tourists.Perceived value is one of the important tools for securing a competitive edge in tourism destinations.This study investigates destination image competitiveness, factors enhancing the destination image and perceived value for tourists' experience for the Osun Oshogbo Grove, Nigeria.Two hundred and forty respondents were sampled with the use of a structured questionnaire.Five factors comprising of 63 variables were used to determine the destination image competitiveness using principal c…

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