International records / OpenAlex research

Impact of Internet Marketing on Brand Choice of Smartphones: Empirical Evidence from Nigeria

This study aimed to evaluate the impact of internet marketing on the choice of smartphones in Enugu metropolis. The study aimed to achieve the following objectives: Ascertain the extent to which social media marketing impacts customers’ choice of smartphone in Enugu metropolis. Determine the extent to which e-mail marketing impacts customers’ choice of smartphone in Enugu metropolis. Ascertain the extent to which online advertising impacts customers’ choice of Smartphone in Enugu metropolis. Three hypotheses were formulated in line with the objectives. The research design employed was descript…