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Chinese Bridge: Strategies to Improve the Competitiveness of the Confucius Institute at Nnamdi Azikiwe University

China entered the 21st century as a major power. Its new status is the major reason for the exponential increase in the number of foreigners learning Chinese, its only official language. To meet the demand for the language, it has initiated different programs. One such program is Chinese Bridge (汉语桥), a yearly language proficiency competition organized by CLEC—the Centre for Language Education and Cooperation (formerly Hanban)—for non-native speakers of the Chinese language. This competition, all of which finals have been held in China since its inception, is now the premier showcase for the C…

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