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Communication Strategies and Acceptance of Political Candidates in Nigeria

This study examined communication strategies and acceptance of political candidates in Nigeria. The specific objectives are: to determine the effect of personal selling on acceptance of political candidates, to find out the effect of personality promotion on acceptance of political candidates, to examine the effect of social media on acceptance of political candidates, and to investigate the effect of public relation on acceptance of political candidates in Nigeria. The study employed survey method in which the data required for the study were generated through questionnaire. The population co…

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