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Impact of Communication in the Success of Health Insurance Schemes in Nigeria: The Plateau State Contributory Healthcare Management Agency Perspective

The importance of communication in the success of health insurance has become glaring over the years. Communication principles are used today as Health communication control strategies, educating patients about medical care options on various disease prevention, advocacy on marketing health plans and products etc. This study evaluated the communication strategies of the Plateau State Contributory Health Insurance Agency (PLASCHEMA) on the Plateau citizens. The method of study was mixed; quantitative and qualitative approach. Both primary and secondary sources were employed in obtaining data. T…

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