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Pricing Strategies and Consumer Purchase Decision of Products in Department of Marketing, Akwa Ibom State University, Obio Akpa Campus, Nigeria

This study was conducted to determine the relationship between pricing strategies and consumer purchase decision of products in the Department of Marketing, Akwa Ibom State University, Nigeria. The survey research design was used in the study. Data for the study were obtained through questionnaires administered to the respondents. The entire 220 respondents of the Department of Marketing were studied using a census sampling technique. Three hypotheses were formulated and tested at the 0.05 level of significance. Data obtained were analyzed using the descriptive and inferential methods. Descrip…

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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	British Journal of Management and Marketing Studies
Date	2024-03-07
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.52589/bjmms-edwzs6rk
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W4392554731`

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Pricing Strategies and Consumer Purchase Decision of Products in Department of Marketing, Akwa Ibom State University, Obio Akpa Campus, Nigeria. OpenAlex research, 2024. Vero Archive, record openalex:W4392554731.