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Perception of Communication Scholars on Adoption and Usage of ChatGPT for Media Studies

ChatGPT (Chat Generative Pre-trained Transformer) as an artificial intelligence (AI) tool has created a paradigm shift in the field of media studies by enhancing research efficiency, transforming teaching, and on the other hand, raising critical questions about authorship and algorithmic bias which has sparked concerns over ethical implications in media studies. This study therefore investigated communication scholars' views, concerns, and expectations regarding ChatGPT's integration into media studies through in-depth interview of 20 communication scholars purposively drawn from all communica…

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