International records / OpenAlex research

Tourism Marketing in the Niger Delta Region of Nigeria: Advertising and Public Relations in Perspective

Tourism is a very complex industry because of its multi-faceted activities which together produce the ‘tourist product’, and also because of the various subsectors that are in themselves industries, if considered independently. Its complexity lies in the tourism promotion in its various forms directed at large number of people in various lands of different socio-economic structures, having different needs, expectations and behavior patterns. Tourism competition is constantly growing as more and more destinations seek to attract tourists and more companies and organizations become involved in h…