International records / OpenAlex research

Analysing the Cultural Influence of Western Cable Television Channels on Nigerian Audiences: A Case Study of Viewer Perceptions and Behavioural Changes

Cultural imperialism refers to the dominance of media content from developed countries, often characterized by technological and economic superiority, which influences the culture of developing countries and leads to a preference for foreign cultures. This study analyses the cultural influence of Western cable television channels on Nigerian audiences, focusing on viewer perceptions and behavioural changes. Specifically, the research examines how channels such as DSTV, GOTV, and Star Times shape viewers' cultural preferences and behaviours. Employing a mixed-method approach, the study combines…