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Blockbusters, Sleepers, or Flops: How Film Content and Film Characteristics Influence Cinemagoer Choice of Cinema

The Nigerian Cinema industry faces several challenges related to film content and film characteristics. Nevertheless, studies are lacking that empirically established whether film content and film characteristics influence cinemagoer choice of cinema in the Nigerian context. To achieve these unexplored particular objectives and establish a schema of the determinants of cinemagoer choice of cinema, a convenience sample of 323 cinemagoers was pooled in Awka metropolis, South-East, Nigeria. Moreover, the study employed multiple regression analysis to test the formulated hypotheses with the aid of…

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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	European Journal of Hospitality and Tourism Research
Date	2025-02-15
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.37745/ejhtr.2013/vol13n25478
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W4414350795`

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Blockbusters, Sleepers, or Flops: How Film Content and Film Characteristics Influence Cinemagoer Choice of Cinema. OpenAlex research, 2025. Vero Archive, record openalex:W4414350795.