International records / OpenAlex research

Political Marketing and Democratic Processes in Nigeria: Welfare of Citizens in Perspective

This study is focused on political marketing and democracy in Nigeria: the citizen’ welfare in perspective. The objectives of the study are to critically and contextually analyze the role of political marketing in Nigeria’s democratic processes; evaluate the impact of political marketing on citizens’ welfare; examine citizens’ perceptions of political marketing and its influence on their democratic participation, and provide actionable recommendations on how political marketing can better serve democratic values and contribute to citizens’ welfare. The study identifies and explores political m…