International records / OpenAlex research

Incentivizing Cinemagoer Choice of Cinema: The Roles of Neutral Information Source and Facilitating Aspect

Despite the overwhelming presence of foreign dominated distribution and exhibition of films in Nigeria, leading potential viewers to lack access to objective reviews or information that highlight the quality of local films, cinemagoers have to contend with the problems of ease or facilitating aspect that include that of screening schedule and titles of films. Nevertheless, it is not empirically established if source of neutral information and facilitating aspect influence cinemagoer choice of cinema in the Nigerian context. To achieve these objectives and establish a framework of cinemagoer ch…