International records / OpenAlex research

Evaluation of Marketing Strategies Used in Real Estate Transactions in Akure, Nigeria

This study has the purpose to evaluate the marketing strategies used in real estate transactions in Akure, Ondo State with its implementation to provide viable strategies that would improve the real estate practice's performance. Thirty-six questionnaires were administered to the Estate Surveying and Valuation firms in the study area, and 26 (72.2%) were returned and found beneficial. The data was analyzed with the use of descriptive and inferential statistic tools. The findings indicate that the use of traditional physical marketing strategies such as To Let Board, road side billboard marketi…