International records / OpenAlex research

Business Model Innovation and Competitive Advantage of Fast-Moving Consumer Goods in Lagos, Nigeria

The study’s main objective was to investigate the relationship between business model innovation and competitive advantages, such as value generation and value proposition innovation in a few fast-moving consumer items in Lagos, Nigeria. The research questions and hypotheses were created to support the goal of the study. For the survey research method used in the study, Taro Yamane was used to choose a sample size of 177 respondents from the 319 total population. A structured questionnaire served as the main data collection method, and respondents were selected using a stratified sample techni…