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Open Innovation and Non-Financial Performance of Nigeria Breweries Plc, Ijebu-Ode

This study examined the relationship between open innovation and the non-financial performance of Nigeria Breweries PLC, Ijebu-Ode. Specifically, it analyzed the impact of inbound, outbound, and coupled open innovation on the company’s performance. A descriptive survey research design was employed, targeting all staff members, with a sample size of 2,305 employees. The findings indicated that open innovation significantly enhanced non-financial performance. Inbound open innovation positively influenced operational efficiency through the integration of external knowledge from suppliers, univers…

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    from https://aksujacog.org.ng/articles/25/03/open-innovation-and-non-financial-performance-of-nigeria-breweries-plc-ijebu-ode/aksujacog_05_02_01.pdf