International records / OpenAlex research

Digital Marketing as a Catalyst for the Growth of Small and Medium Enterprises (SMEs) in Effurun, Delta State, Nigeria

This study examines the role of digital marketing as a catalyst for the growth of Small and Medium Enterprises (SMEs) in Effurun, Delta State, Nigeria. Anchored on the Technology Acceptance Model (TAM), Resource-Based View (RBV), and Resource Mobilization Theory (RMT), the research investigates the influence of four major digital marketing dimensions—email marketing, mobile marketing, social media marketing, and search engine optimization (SEO)—on SME growth indicators such as profitability, customer base, job creation, and sales revenue. The study employed a descriptive survey design, collect…