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Power of Authentic Voices: Exploring the Influence of User-Generated Content (UGC) in Shaping Film Viewership Choices on Netflix

In this digital age and with the rise of streaming services, user generated content (UGC) has revolutionized the way audiences engage with and consume films. Netflix, with its vast user base and personalized content has been proven by studies to be one of the leading platforms for film discovery with over 220 million subscribers. However, the factors influencing viewers’ film choices on Netflix seem unclear. This study therefore examined the impact of authentic voices, embodied in user generated content on film viewership choices on Netflix shedding light on the transformative power of authent…

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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	British Journal of Mass Communication and Media Research
Date	2025-07-01
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.52589/bjmcmr-uxfwz7iw
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W4411849328`

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Power of Authentic Voices: Exploring the Influence of User-Generated Content (UGC) in Shaping Film Viewership Choices on Netflix. OpenAlex research, 2025. Vero Archive, record openalex:W4411849328.