International records / OpenAlex research

The Role of Social Media in the Nigerian Fast Food and Restaurant Industry

The objectives of this research is to investigate the role of social media in the Nigerian Fast Food and Restaurant Industry. The study used qualitative and quantitative methods. The research used structured questionnaire and is divided into two section. Section (A) goes to Fast Food and Restaurant Businesses while section (B) goes to their customers respectively. The size of the study sample are 20 Fast Food and Restaurant Businesses and 500 customers in Jigawa State of Nigeria. The study drawn 25 customers from each Fast Food and Restaurants using stratified random sampling technique making …