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Eco-Life Sustainability Marketing Practice: The Position of Oil-Firms in Agricultural Production in Niger Delta Nigeria

This study was carried out to examine the extent to which the Eco-Life Sustainability Marketing Practice of the Oil Firms: Shell BP, Agip Oil Company, and Elf Oil Company have improved the agricultural productivity of the oil-bearing communities in Niger Delta. A descriptive survey research design was employed in this study. The population of the study was 37,965,391 drawn from the Niger Delta States based on which, a sample size of 400 respondents was determined with the use of Taro Yamane’s sample size determination techniques at 0.5 percent level of significance. Purposive sampling procedur…

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