International records / OpenAlex research

A Comparative Study on the Influence of Social Media on Consumer Purchase Behavior in the Fashion, Beauty and Personal Care Sector of the United Kingdom and Nigeria

This study is aimed at ascertaining the factors which inform the buying of fashion, beauty as well as personal care products on or through social media platforms, by consumers domiciled in the United Kingdom and Nigeria. Interviews, guided by a semi-structured interview guide, was used for the collection of data. The purposive sampling technique was employed in identifying prospective participants that have the characteristics and information needed, while the thematic analysis method was adopted for data analysis. The study found that for the UK and Nigeria, the nature of products and the sal…

Files

PDF · 416.7 KB · text indexed, 71,115 characters
SHA-256 ca269dfc8d3a119e71be03cbbe52372093cd44d7f2b6c71d47f98a0d5b2f5dc7
from https://saudijournals.com/media/articles/SJBMS_109_446-460c.pdf
Open Download

Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	Saudi Journal of Business and Management Studies
Date	2025-10-18
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.36348/sjbms.2025.v10i09.001
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W4415361169`

Cite this record

A Comparative Study on the Influence of Social Media on Consumer Purchase Behavior in the Fashion, Beauty and Personal Care Sector of the United Kingdom and Nigeria. OpenAlex research, 2025. Vero Archive, record openalex:W4415361169.