International records / OpenAlex research

Digital Marketing Strategies and its Impact on Service Quality of Insurance Industries in Bokkos LGA of Plateau State

Service quality through the evolution of digital marketing has significantly transformed how businesses interact with customers including those in the insurance sector. With the advent of technology, insurance industries now leverage various digital platforms to communicate, educate and engage with policyholders. One of the major challenges of Nigerian insurance industries is the transition from traditional marketing strategies to digital marketing strategies. Poor service quality of insurance sector still weaves around poor developed marketing channels as a result of poor implementation of di…