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Competitive Marketing Tools and Customer Patronage of Fintech Companies in Uyo Metropolis, Nigeria: Optimizing AI Opportunities

This study investigated the influence of competitive marketing tools on customer patronage in Fintech companies in Uyo metropolis, Nigeria, and explored AI opportunities for optimizing marketing strategies. A survey of 200 customers and top ten fintech companies reveals that social media marketing, content marketing, and Search Engine Marketing (SEM) significantly influence customer patronage of the selected Fintech companies in Uyo. The study also identifies AI-powered chatbots, predictive analytics, and personalized digital marketing as opportunities for fintech companies to enhance customer…

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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	British Journal of Marketing Studies
Date	2026-01-01
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.37745/bjms.2013/vol14n11727
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W7126434960`

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Competitive Marketing Tools and Customer Patronage of Fintech Companies in Uyo Metropolis, Nigeria: Optimizing AI Opportunities. OpenAlex research, 2026. Vero Archive, record openalex:W7126434960.