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Social Media-Mediated Instruction and Academic Achievement in Business Education: A Facebook-Based Quasi-Experimental Study in Nigerian Colleges of Education

This study examined the effect of social media-mediated instruction on the academic achievement of NCE II Business Education students in Nigerian Colleges of Education, using Facebook as the main instructional platform. A quasi-experimental pretest-posttest non-randomised control group design was used with two intact classes (N = 182). Students in the experimental group (n = 50) learned through a closed Facebook group, while the control group (n = 132) received lecture-based instruction. Data were collected with the Business Education Practicum Achievement Test (KR-20 = 0.83) and analysed usin…

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