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Knowledge, Attitude and Perception of Social Media in Influencing Malaria Vaccination Uptake in Nigeria

This study is necessitated to investigate role social media plays in influencing malaria vaccination uptake in Nigeria. This study is anchored on two major theoretical frameworks which are: Diffusion of Innovation Theory and Health Belief Model. Using these two theoretical frameworks, the study thoroughly evaluates a body of empirical studies and communication trends on social media with emphasis on how social media influences malaria vaccination uptake in Nigeria. Findings show limited awareness of malaria vaccines with even stakeholders of social media having no prior knowledge of its emerge…

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