International records / OpenAlex research

Social media misinformation and its impact on electoral behaviour: A comparative research of Nigeria and South Africa

The proliferation of social media misinformation during electoral cycles has emerged as a critical threat to democratic integrity across the African continent, with Nigeria and South Africa representing two of the most digitally connected and politically significant nations. This research examines the impact of social media misinformation on electoral behaviour through a comparative analysis of Nigeria and South Africa, employing a cross-national survey of 540 registered voters (270 per country) conducted during the respective 2023 and 2024 national election periods. The research adopted a qua…