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Digital Marketing and Entrepreneurship Development of Small and Medium Scale Enterprises in Enugu State, Nigeria

The study centred on digital marketing and entrepreneurship development of SMEs in Enugu State, Nigeria. It also ascertained the influence of social media marketing on SMEs business growth rate and determined email marketing on SMEs business growth rate in Enugu State. Descriptive survey research design was adopted with 303 SMEs sampled through a multistage sampling method. Instrument for data collection was a structured questionnaire, thoroughly validated and its reliability (0.83) confirmed via Cronbach’s Alpha statistical tool. Data were analyzed descriptively in mean and standard deviation…

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Source	OpenAlex research
Collection	International records
Kind	Document
Publisher	International Journal of Advanced Multidisciplinary Research and Studies
Date	2026-02-02
Type	article
Details	openalex authorships.countries:NG,primary topic.subfield.id:3320\|3321\|3308\|1202\|3303\|3312\|2002\|2000\|2003 + local /\bnige
Found at	https://doi.org/10.62225/2583049x.2026.6.1.5723
Archived copy	Look it up in the Wayback Machine
Record ID	`openalex:W7128466285`

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Digital Marketing and Entrepreneurship Development of Small and Medium Scale Enterprises in Enugu State, Nigeria. OpenAlex research, 2026. Vero Archive, record openalex:W7128466285.