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PERSONAL DATA PRIVACY IN THE ERA OF UNSOLICITED ADVERTISEMENTS: THE LEGAL AND ETHICAL IMPLICATIONS IN NIGERIA

Rise in unsolicited advertising and associated effects on personal data currently calls for proactive measures in the legal and regulatory approach in Nigeria.Increase in digital advertising and the borderless nature of the cyberspace makes for ease of dissemination of advertising information many of which are sent without the consent and authorization of the recipient.This paper examines the applicable legal and regulatory framework for advertising in Nigeria, highlighting their strengths and shortcomings as well as the implications of the shortcomings on personal data privacy and protection.…

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