International records / OpenAlex research

Culture and Consumption of Consumer Products in Cross River State, Nigeria

This study examined the effect of culture on the consumption of consumer products in Cross River State. Consumer products were measured in terms of traditional attire, festive activities, African delicacies, and Nigerian films. The ecological theory was adopted as the underpinning theory for the study. A cross-sectional survey research design was adopted for the study. A structured questionnaire was used to obtain primary data with a sample size of 357. The data were analyzed using multiple regression analysis. Findings from the study revealed that cultural value, cultural norms and traditiona…