International records / OpenAlex research

Beyond Stars: Role of Online Reviews on Customers’ Purchase Decisions of Smartphones

This paper examines how online reviews affect smartphone purchases among university students in Abia State, Nigeria, paying attention to the features of reviews, namely valence, quality, credibility, and volume. The research design was survey research, where 247 students of Abia State University were surveyed by applying a convenience sampling method. The analysis of the collected data was performed using the Spearman rank correlation coefficient. The study shows that there are strong correlations between all of the review features and consumer betting behavior. Particularly, the tone of onlin…